Publix
Fashion Campaign
Context
Lancôme sought to deepen consumer connection through an immersive brand activation beyond traditional retail.
Idea
A pop-up beauty experience combining personalized consultations with interactive product discovery in a designed sensory environment.
Experience
Sensory beauty stations AI-powered skin diagnostics Personalized product recommendations Exclusive sample bar
Amplification
Beauty influencer partnerships with authentic product reviews User-generated content campaign encouraging sharing Targeted retargeting ads extending event reach
