Publix
High-volume, community-driven activation designed to drive product trial + social amplification through a scalable, content-friendly format.
Context
Publix needed to connect with Miami’s Hispanic community in a meaningful way.
Idea
A modular, family-friendly experience blending food sampling, engagement and entertainment — built to generate real-time interaction and shareable moments.
Experience
High-volume product sampling Interactive, family-friendly activities Modular pop-up format for touring Seamless flow between engagement and trial
Amplification
Content strategy powered by influencers with a local community focus Micro-influencers driving authenticity and reach Content captured and shared in the moment Designed moments for participation and capture
